Rolf C. Hagen decided to relaunch their Living World Green small animal food line with a new unique look and large focus on environmentally friendly packaging. The recyclable nature of the packaging was a huge inspiration for the new brand direction and color palette. Soft watercolor imagery were used to enhance the fact that the products contain all natural ingredients. Pops of color were used to help differentiate the bags by the variety of small animal the food is intended for.

• Branding Design
• Packaging Design