Rolf C. Hagen was looking to develop a new dog treat line, under their Zeus brand, with a fun and playful look. The typography for the Better Bones logo lends a carefree nature to the product, while the red heart exudes the wholesomeness and love that owners feel for their pets. Paired with the logo, are beautiful canine faces that will bring a smile to anyones face. Strong colors were used to differentiate the various flavors and forms throughout the line.
Branding, Graphic Design, Packaging